How Does Thomas Plummer Help Your Business?

Prepare To Get Uncomfortable

If you’re looking for sugar-coated sweet talk, you’ve come to the wrong place.  Thomas Plummer’s reputation and worldwide following is built on 3 principles:

  • Get to the heart of the issue – fast – without sentimentality or drama;
  • Speak the brutal truth of the situation;
  • Chart a step-by-step process for improvement.

These 3 principles form the core of Thomas’ work and have helped clients, large and small,  successfully navigate significant disruption, change and competition.

As a trusted advisor to fitness professionals, Thomas Plummer is without peer.  A featured presenter at 20+ workshop events each year worldwide, 10 published books and widely followed Facebook and blog posts catalog a deep understanding of what works in the fitness business, what doesn’t work and what is coming next.

Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming.

Nearly every fitness industry leader and innovator, past and present, has met with Thomas Plummer.  Not one to be content with past successes, Thomas continues to attract and develop club operators through the United States, Australia, Brazil, China, Eastern Europe, Latin America and the United Kingdom.

Stay current with Thomas Plummer and start running a better, more profitable business today.



woman fitness club owner


I came to learn more about marketing and sales and have learned a lot.




woman fitness club owner
I came to learn more about marketing and sales and have learned a lot.
man fitness club owner


I'm looking to grow personally and professionally




man fitness club owner
I'm looking to grow personally and professionally
man fitness club owner


Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.




man fitness club owner
Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.

2 Day Workshops for 2019


Author of 10 books. You can load up on Thom’s stuff here

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Speaking Events

See Thom Live

NFBA – The Business of Fitness – Orlando, FL
9:00 am - 6:00 pm
Orlando Rosen Plaza Hotel 9700 International Drive Orlando, FL 32819
This two day workshop is about running a financially successful
NFBA – The Business of Fitness – St. Louis, MO
9:00 am - 6:00 pm
Chase Park Plaza St. Louis 212 N. Kings Hwy. Blvd. St. Louis, MO 63108
NFBA – The Business of Fitness, Little Rock, AR
9:00 am - 6:00 pm
Marriott Little Rock 3 Statehouse Street Little Rock, AR 72201
NFBA – The Business of Fitness – Chicago, IL
9:00 am - 6:00 pm
Hyatt Rosemont 6350 N. River Road Rosemont, IL 60018
NFBA – The Business of Fitness – Baltimore, MD
9:00 am - 6:00 pm
Sheraton Baltimore Inner Harbor Hotel 300 South Charles Street Baltimore, MD 21201

Stay Current With Thomas Plummer

Thom's Facebook Posts

17 hours ago

Thomas Plummer

You have more time than life, but you waste your life because you waste your time

Where will you be in five years?
Where will you be in your career?
Where will you live, how will you live, who will you live with, and how will you pay for all of this?

We have all the time we need in life to get what we want, but we never spend enough time figuring out what we want.

You plan a vacation obsessively down to the restaurants you will visit for an entire week, yet you don’t have a plan for your life that gets you from now to five years older.

What do you want from the experience of being you?
You are unique in the world, no one will ever be like you, and you are here for a very short time. Looking back from that 5-year distant line, what will it have meant to live those years?

Did you accomplish the important things in life you wanted to get done? Did you chase the big dreams? Did you make a difference in the world around you, or did you just take up space?

Most importantly, are you making a difference?
Is the world a better place because you are in it, or when you are gone three people will care for about an hour and then we all get on with our lives because you gave nothing, changed nothing and cared for no one but yourself?

Sit down and plan a life of substance.
Obsess about who you want to be and how you want to live.
Plan to make a difference and to change the world around you as best you can.
Then chase what you want until you either get it or change your mind and move on.

You have all the time you need in this life,
you just need a plan.
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Comment on Facebook

Nathan Kendrick



3 days ago

Thomas Plummer

Breathe, just breathe.

Let go of everything small and petty in life, or you ultimately become that anger.

Is that person who cut you off in your car worth a tirade of anger leaving you shaking and angry for the morning, yet doesn’t affect the idiot at all?

Are you so small in your soul that a five-minute wait at the coffee shop ends in a stone face grunt when you get your order?

Is that phone message so important you snap at your kids to give you a few minutes to answer something that could have waited for hours?

We distance ourselves from spouses, alienate ourselves from or kids, drive our best staff out of our businesses, and isolate ourselves from everything good because we can’t learn to smile, walk away and not give a damn about things so small we should have never considered a petty response.

We have to endure a thousand small encounters a day in life that are meaningless, routine and worthless when it comes to wasting a second of our anger, yet we can become that person who makes himself miserable, and everyone around him too, because he has to always be right, perfect and in charge of every situation.

The anger and pettiness just are not worth it.

Going through life constantly mean and obnoxious is work. How much energy does it take away from your life to go through every day constantly pissed at your world, and everything in it?

You wake up and are alive, then it might be a good day. There are good things in your life if you can end the pettiness separating you from this good.

Just breathe and let it go.
Just breathe and enjoy your life.
Just breathe and get over yourself.
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Comment on Facebook

Very nice advise. Let go and enjoy life and get over yourself....But often, it is never easy to let go....thanks for this challenge.

I say these words to my husband,a lot! He doesn't understand how stressful it is to live with someone like this!

That is really good and so true. We could all be happier if we pay attention to the message there. Not as easy to do but we can do it.

What a positive and powerful message thank you.

I see it so often.

Brittany Schoessow

Great stuff as always, Thomas Plummer. I started distancing myself from this last year. Enjoy life. Things happen, its up to you how you react. I prefer to be happy. I can't even be around constant complainers. A waste of time and energy. As I say to my clients everyday, "Did you wake up today? Then its a good day." Look forward to meeting you at a seminar sooner rather than later. I'll buy you a beer.

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4 days ago

Thomas Plummer

Alarm at 4:15 a.m.!!! Ugh, I overslept again.

Coffee standing up; coffee is my friend.
Strong, nasty coffee is the fuel of life.

No clean tee shirt.
Smell yesterday’s entry.
Not too bad. Extra deodorant just in case.

Kiss the spouse who is still in bed.
Peek in on the kids.
Out the door.

More coffee on the way to the gym.
Mr. Starbucks, you have my undying love.

Client shows up at 5:00 in a foul mood.
Up too late, ate too much and is whiny.
Smile, smile, smile, or I might say something bad, such as, “Try going to bed a little earlier, turn off your damn phone and maybe give up the big bowl of cereal at midnight.”

Next client is in early and impatient, then the next one, then the next one. If I am lucky, I might get to poop at about 2:00.

Do my own workout.
Already been up for 8 hours.
Under-caloried, over-caffeinated, stressed and not focused, but an hour later it is done, and the worst workout I have ever done is better than none.

Call the spouse.
The kids are still alive.
The house hasn’t burned down yet.
Good until 9:30 p.m. at least.

Who doesn’t love split shifts?
Run a few errands, eat too quickly, try and get my own workout in and then here comes Mrs. Johnson.
Five years with me, hates to sweat, I think she is here just to get me to stretch her that special way.
Mrs. Johnson has issues, but she pays well.

Team training at 6:00 p.m. and let the energy begin. Scream, yell and motivate 30 people who just want a collective butt whooping and I love every second.

Meal 1246 out of plastic bowls eaten standing up in the breakroom. Did I remember to poop today?

Out the door at 9:00 p.m.
On the couch drinking wine hoping to kill the jittery coffee hangover.
Spouse proves undying love by having a meal ready. Cuddle the kids and realize I could have it much worse.

Spouse in shower.
Considering the sex thing.
Fall asleep scrolling.

Hope I can get lucky before work tomorrow if I can only get the spouse up at 4:00 a.m.

Repeat until rich or dead… I will take rich please.
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Comment on Facebook

😂😂😂👍🏽yep! Let’s add a “day job” into the middle of the split shift 🤪

Lol so true

And, I love every moment of it... besides the whole kids part, I don’t have any of those things.

Real talk right here. I can’t believe I’ve kept this up for 20yrs but fuck a “real” job! #livingthedream #mypassionwakesmeup

Been there so don't miss it.

I just peed a little...

Been there done that.... BREATHE!!

Wow kinda creepy how spot on this is.

All very real!!!!

You are the real deal!

The "big bowel of cereal" evokes an interesting visual. No pun intended on that one right? 😜

That right there is living to work not working to live......totally all wrong

Life of a personal trainer —every single day

Oh how true this is, the struggle is real

Omg do you have a web cam on my day! 😂💪

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