How Does Thomas Plummer Help Your Business?

Prepare To Get Uncomfortable

If you’re looking for sugar-coated sweet talk, you’ve come to the wrong place.  Thomas Plummer’s reputation and worldwide following is built on 3 principles:

  • Get to the heart of the issue – fast – without sentimentality or drama;
  • Speak the brutal truth of the situation;
  • Chart a step-by-step process for improvement.

These 3 principles form the core of Thomas’ work and have helped clients, large and small,  successfully navigate significant disruption, change and competition.

As a trusted advisor to fitness professionals, Thomas Plummer is without peer.  A featured presenter at 20+ workshop events each year worldwide, 10 published books and widely followed Facebook and blog posts catalog a deep understanding of what works in the fitness business, what doesn’t work and what is coming next.

Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming.

Nearly every fitness industry leader and innovator, past and present, has met with Thomas Plummer.  Not one to be content with past successes, Thomas continues to attract and develop club operators through the United States, Australia, Brazil, China, Eastern Europe, Latin America and the United Kingdom.

Stay current with Thomas Plummer and start running a better, more profitable business today.



woman fitness club owner


I came to learn more about marketing and sales and have learned a lot.




woman fitness club owner
I came to learn more about marketing and sales and have learned a lot.
man fitness club owner


I'm looking to grow personally and professionally




man fitness club owner
I'm looking to grow personally and professionally
man fitness club owner


Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.




man fitness club owner
Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.

2 Day Workshops for 2019


Author of 10 books. You can load up on Thom’s stuff here

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Speaking Events

See Thom Live

NFBA – The Business of Fitness – Chicago, IL
9:00 am - 6:00 pm
Hyatt Rosemont 6350 N. River Road Rosemont, IL 60018
This two day workshop is about running a financially successful
NFBA – The Business of Fitness – Baltimore, MD
9:00 am - 6:00 pm
Sheraton Baltimore Inner Harbor Hotel 300 South Charles Street Baltimore, MD 21201
NFBA – The Business of Fitness – Stamford, CT
9:00 am - 6:00 pm
Sheraton Stamford Hotel 700 E. Main Street Stamford, CT 06901
NFBA – Customer Service Seminar – Providence, RI
9:00 am - 6:00 pm
5 Avenue of the Arts Providence, RI 02903
NFBA – The Business of Fitness – Long Beach, CA
9:00 am - 6:00 pm
Long Beach Hyatt Regency 200 S. Pine Avenue Long Beach, CA 90802

Stay Current With Thomas Plummer

Thom's Facebook Posts

2 days ago

Thomas Plummer

You own a beautiful car.
You let it sit out in the rain and snow year after year.

It slowly rusts, the paint fades, tires go flat and that once new car glow is replaced by something that once looked like a perfect car but is now nothing more of a shadow of its best days long ago.

Someday you are going to restore that car, because you love it, and it is the only vehicle you will ever own, but each year you wait to start the restoration, the job seems more impossible.


Are we really talking about your car, or are we secretly talking about you and your body starting in your late 30s, 40s and beyond?

You and that old car have a lot more in common than you believe. Every year you wait to start getting your fin ess back it becomes a harder, seemingly impossible task.

If you are now where you want to be physically and feel bad about how you look at 38, then how do you think it will go when you are 48, after all those years of more rust, decay and those flats tires of yours that just keep drooping lower every summer?

Some of you might even need magic pills to get that special tire of yours firm for the road.

Part of fitness is about “now.” Fitness for today is about how you feel in the morning, how you look in clothes, how confident you are in the world and the level of energy you find in yourself every day.

But the secret of fitness is that getting in shape is really about how you will live in the future. The workouts you do now will determine the quality of life you will have 10 years from today.

Fitness isn’t about getting in shape in 21 days and then you are done for the summer. True fitness is about laying a foundation now for a quality life in the years yet to come.

Come on people, get that old car back in shape, find a real mechanic/coach to tune you up, and remember that every day you wait will make your chance of ever finding your way back to health almost impossible.
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Comment on Facebook

Séamy Duff O'Neill

Great read! It's the only body you've got!! 👍


Spot on!

4 days ago

Thomas Plummer

The unwritten rules of fitness
(yes, it is just a two minute read)

No one ever gets in shape believing you can eat all you want, drink all you want, sleep four hours and then go to the gym for an hour and save your fitness soul.

A 25-year-old man without a coach will bench press and do sort of a squat thing, followed by curls, 3 days a week until something breaks.

If you are wearing it, then you ate it. If it is on the hips, it went through the lips.

Purists die alone in a dark room without friends because they irritated everyone in their life and drove them away then lived to be a 100. Maybe better to die a little earlier with a few friends and a last beer.

There is an inverse relationship to the number of selfies you post on your business site and the health of the business. The more of you, the less clients you will ever have.

Every coach who wants to be considered a master trainer should have advanced education in nutrition and behavioral modification. You can’t fix the client if you can’t fix the food and only the worst of the worst of all coaches believe there is one diet for every client.

The best coaches in the world say, “No, I don’t know, and I need to think about this. Can I get back to you tomorrow?” Young coaches quote their favorite line from their favorite guru and then destroy the client.

Any coach who thinks your personal behavior, personal image and the way you speak doesn’t matter to a client and thinks the client just cares what you know, is an educated, but financially poor coach looking at a short career cut short by poverty.

Any young coach who arrogantly says, “Money doesn’t matter to me. I think it is wrong to do this for the money,” never had a sick child or tried to buy his first house. Money doesn’t matter, until you really need it, and then it is the most important thing.

Any coach who sells a client some MLM product trying to make a few quick bucks will find there is a special room waiting for him in Trainer Hell and you deserve whatever punishment you get.

If you sell someone a mentorship, you better be damn good, because if you take someone’s money, you better never, ever hurt the person by not being prepared to truly change his life. Karma is a special thing. It is amazing how many of these, “I have the secret to success” guys disappear quickly, and deservedly. Did the guy make money doing what he says, or does he make money teaching you things that never worked?

Finally, ethics and professionalism matter. If you always do the right thing with your clients, do your best to get results and concentrate on charging a fair price for what you know, you will win. No one goes broke doing the right thing.
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Comment on Facebook

Thank you

Well said!! Thank you!!

thanks for this message and informatin. love what you are saying..

Great as always

Love this !

Joel Erin Chris Joey

Darran Lightbody

Whooooa this fires on all cylinders 🤩 really awesome post. 2 minutes couldn’t be spent any better

Great stuff here Tom! Looking forward to hearing you speak at the Providence Perform Better Summit!


Kristie Gerstle-Stuart. Shannon Phelps. Great quick read. “If you’re wearing it you’re eating it” and ‘save your fitness soul’ good stuff


Yeehaw! Bible.

Looks written to me...js

Bringing 🔥 today!


Trainer Hell!! 💕💕

Great piece Mr Thomas Plummer

Jared Ziesmer - you are one of the good ones!

James Ben Jai Yhodie you guys live and breath this

6 days ago

Thomas Plummer

Being grateful for what you have…

No one, no matter how big your ego, got to be anyone without a hand that reached out and helped you at some point. Here are a few people you need to remember with something a little more touching than a text or FB post.

If you have clients who pay you, and that pay allows you to do what you love, then buy a bottle of wine, hand out Starbucks cards, or do something besides mumble as they leave the gym. You exist because they pay, and it is time to be grateful.

And if you can’t afford to give them all a gift, then understand that all clients are not created equal. Give thanks to the top 20 clients who made your business a success, who show and pay without complaint, and who keep you alive each year.

If you work for someone, and the job doesn't suck, then say thank you for the opportunity with a small gift. You work, because they pay you, and it is time to be grateful.

If you have a mentor that patiently opened a door for you, and you are a better person because of that person, then say thank you. You achieve, because someone else believed in you, and now is time to be grateful.

Don't forget the family. If someone sacrificed something in his life to make yours better, then you owe him or her, and that debt can never really be repaid. You had a start because someone in your family gave his time and energy to you, and it is time to be grateful.

The universe is a funny place: the more you give the more you get back, and there are a lot of you who owe a big debt, because of the talent and gifts you have been given.

Acknowledge that debt, and surprise the hell out of everyone by remembering who you are and where you came from.
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Comment on Facebook

very much correct anak. that us why up to this time i am grateful to tatang angnanang. without their efforts and inspirations to succeed, life would have been different. love you

You have been a huge part of my career path. Thank you for kicking my butt, telling the truth, caring for me, and buying the drinks on a few special nights.

So true+ so lovely💕

Meg Elizabeth

2 weeks ago

Thomas Plummer

Doing what you are doing got you what you got.

If you don't like what you got, then doing what you're doing isn't doing it for you.

If what you got isn't what you want, then the only way to get what you want is to stop doing what you're doing and start doing something different.

But doing something different means you have to admit that what you are doing isn't working and you are wrong, which is more painful to most people than not getting what they want from doing what they are doing, because doing what you need to do would require admitting you never really knew what you were doing in the first place.

Which is more important to you: doing what you're doing, and failing, or doing what you should be doing and admitting that maybe you were wrong?

Set your ego aside and start doing what needs to be done so what you get was always what you dreamed of from life. If the ego diminishes, the world will grow.
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Comment on Facebook


Makes sense.

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