How Does Thomas Plummer Help Your Business?

Prepare To Get Uncomfortable

If you’re looking for sugar-coated sweet talk, you’ve come to the wrong place.  Thomas Plummer’s reputation and worldwide following is built on 3 principles:

  • Get to the heart of the issue – fast – without sentimentality or drama;
  • Speak the brutal truth of the situation;
  • Chart a step-by-step process for improvement.

These 3 principles form the core of Thomas’ work and have helped clients, large and small,  successfully navigate significant disruption, change and competition.

As a trusted advisor to fitness professionals, Thomas Plummer is without peer.  A featured presenter at 20+ workshop events each year worldwide, 10 published books and widely followed Facebook and blog posts catalog a deep understanding of what works in the fitness business, what doesn’t work and what is coming next.

Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming.

Nearly every fitness industry leader and innovator, past and present, has met with Thomas Plummer.  Not one to be content with past successes, Thomas continues to attract and develop club operators through the United States, Australia, Brazil, China, Eastern Europe, Latin America and the United Kingdom.

Stay current with Thomas Plummer and start running a better, more profitable business today.



woman fitness club owner


I came to learn more about marketing and sales and have learned a lot.




woman fitness club owner
I came to learn more about marketing and sales and have learned a lot.
man fitness club owner


I'm looking to grow personally and professionally




man fitness club owner
I'm looking to grow personally and professionally
man fitness club owner


Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.




man fitness club owner
Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.

Over 20 Workshops in 2018


Author of 10 books. You can load up on Thom’s stuff here

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Speaking Events

See Thom Live

NFBA Business of Fitness Workshop – Stamford, CT
9:00 am - 5:00 pm
Sheraton Stamford Hotel, 700 E. Main St. Stamford, CT 06901
Join me in Stamford and you’ll get results you can
NFBA Business of Fitness Workshop – Long Beach, CA
9:00 am - 5:00 pm
Hyatt Regency Long Beach, 200 S. Pine Ave. Long Beach, CA 90802

Stay Current With Thomas Plummer

Thom's Facebook Posts

1 day ago

Thomas Plummer

Before you criticize someone else’s ideas, ask yourself what have you done?

Ask yourself what your need is to criticize or correct a post?
Are you respectful or simply arrogant?
You are willing to go negative on someone’s work, but do you post, take your own risk of putting what you believe out there for the rest of us to see, or are you the one who does nothing but trashes everyone else’s work without ever stepping up yourself?

How do you know what you know?
Are you really deeply thinking, or just parroting something you might have read but don’t even know if it is true.

Everyone has the right to join in any discussion, but that doesn’t give you the right to go all negative over something because you are hiding behind an anonymous social media identity.

If you don’t understand, then ask.
If you understand, but don’t agree, start a discussion, but be respectful.
If you just want to let everyone know how smart you think you are, then start your own site and post your thoughts and let the rest of us jump in on that discussion.

Your need to correct the world one post a time is wearing the rest of us out.
Being politically correct on social media, we call those trolls.

But in the bar, when we pass the phone around and laugh at the comments, we have other names for that person who only lives to correct others in conversations no one is sure you really understand…. and those names aren’t nearly as politically correct but much closer to the truth.
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Comment on Facebook

It's wise to always read our own comments and think "would I say this to someone FACE TO FACE" *before* hitting Post or Send. Civility counts!

Yep, so many people ready to criticize the ones actually DOING the job but don't have the balls to put their money where their mouth is themselves. If you don't have a solution, if you can't help, if YOU'RE not willing to take the chance yourself and fall flat on your face then get up again - SHUT THE HELL UP. No one is interested in your opinion.

Susan Elton thought you’d love this!

Yes it happens alot buddy no ones perfect

Mr. Thomas plummer: maybe YOU should pay more attention to what is actually going on around you and to other people actually around you instead of in the bar with your buddies passing around the phone. As for how I know things I post, it is a lot of what I have personally experienced throughout my 75 years on this earth in many different capacities proffessionately especially in the Military, Mistreatment by the Military AND the VA and my congressionalrepresentatives after I had my Military records corrected through the D.A.V. and still do not have the benefits I should be receiving as MANY of my fellow veterans do not thanks to crooked politicians like some I will no longer name here due to not being able to prove much of it because the Military a nd our Federal Government have covered it up with misfiring records, deleting records, shredding records and as in my case faking charred copies of my records that they said burned up in a fire at the facility holding RETIRED records 2(two) years BEFORE I was actually released from ACTIVE DUTY! why don't you try and explain that to your friends!??

Don't know u Angela but that is brilliant,made me laugh. Must remember it before I say anything to my friend Sineade. Hi

And make sure your emoticons are proper. 🌞

I agree


If u are talking about my comment about praying instead of going to the bar I would say it to u face to face and I wasn't trying to trash anything u said was just stating how I felt about the situation

I join in sometimes when I shouldnt😮🤭🤔😉

Of course you should say it face-to-face if you can text it. Try not to comment on people's stuff if you can't say it face to face.

Love it!!!

What ya doing in the bar passing the phone around talking about what i said on comments.

Shane Friel what I feel like saying on a daily basis 🤭

I just like calling people bastard, even if I agree with them. Facebook feels perfect for my needs.

So true.

If more ppl would go by these standards there would be less hateful ppl...its terrible now a day how disrespectful ppl are....


It is sad some people trash other people. They have alot of skeletons in their closet

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5 days ago

Thomas Plummer

We think of getting in better shape as a battle between all that is good in the world, pitted against the evil forces which rise out the darkness that exist solely to defeat us.

We do mighty battle at the gym, glowing in victory as we walk to the door sweaty and oh so proud, only to be beaten into submission an hour later by a six pack of beer and two bowls of ice cream.

What if we just stop the battle for our fitness soul and refused to play?

Maybe fitness isn’t about battling, maybe a healthy life is just a complete surrender to our personal values?

Living a life of movement and health is nothing more than deciding what you are worth to yourself, and how much value you place on who you are and who you want to be out there in the future yet to becreated, when others are old but we, through complete surrender by accepting ourselves as valuable humans, remain forever young.

Seeking a fit life is nothing more than refusing to devalue our life, refusing to let our life be diminished by bad food, lack of movement, and the other stresses of daily living that leave us as less than the best we can be.

Your life is defined every
single day by how good you feel.

Your life is diminished when your fitness is poor.

Bad health, meaning poor fitness,
forces us to be spectators in our own life.

We sit and watch the world pass us by, not able to enjoy the simplest of life’s greatest gifts.

But when we feel good, overflowing with this thing we call fitness, we want to chase the world and everything good.

We can enjoy the grandkids, walks along the beach, crazy sex with your spouse, or someone’s spouse, skiing, playing and just plain living.

Fitness is life; lack of fitness is always a lesser life.

Sometimes we can’t choose, but for most of us, who we are in fitness is by choice, good or bad.

Look inside.
Explore the respect it takes to place the ultimate value on your own life and not waste a day.
Seek fitness; you, and your life, are worth it.
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Comment on Facebook

Plummer is right but his narrative is incomplete. There are 4 aspects to our humanness and physical fitness is only one of them. We must balance our physical mental emotional and spiritual aspects equally for total fitness. When we neglect any one of those aspects we defeat homeostasis and remain out of balance. This contributes greatly to stress poor overall fitness.

Fantastic post! Thank you 👌👍 Exactly what I needed to see today as I once again take time and care of my body and mind 💖

Ahem! Someone’s spouse!! 😱😱 Did I read that right? 😂

Thanks Thomas Plummer - needed to read this right about now 👍

Gotta feed our soul, intelligence, and hearts as well as keeping physically fit! With spiritual wealth, interaction with brain activities and with loved ones and find something loving in those we happen to meet.

Good one! Thanks for posting Kayla 👏

So very true.

This is a passive/aggressive way of shaming fat people or people who do not want to be chained to a gym every day.

Be thankful for every day, it just maybe your last, live in the now!


This is good. Thank you.

Boom! 💪🏻👌👍

Thank you Stephen!🤗

This is good Thanks

Cacai LicopaCacao this worth a read


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7 days ago

Thomas Plummer

Simplify your life they tell you.
But what does that even mean?
The simple life explained!

Never go to bed angry, at anyone, especially the person laying there next to you.
Anger never leads to much mutual nakedness in life.

Insecurity wrecks too many lives.
Respect everyone, but never be intimidated by anyone.
You are not a superior human being compared to the kid pouring coffee for you in the morning, but you are every inch as good as the guy passing you on the street with the $2000 suit.
Money, fame or position don’t make you a good person, just being a good person makes you a good person.

You are who you are, but will never be anything more, unless you embrace reading daily.

Working so hard you die early, so you can leave your kids money, is stupid thinking.
Most children, especially as they age and lose parents, would trade most of what they own in life for just one more day with mom or dad.
The reason you make money is to exchange it for time with the ones you love today and chasing the big adventures of life that will define your dreams when you are old. You need a fake mansion and Bentley like a ferret needs a motorcycle.
Make money, live small and spend more timing living life as large as you can.

Every single life can be vastly improved by simply moving at least an hour a day.
Lift weights with a coach now and then, walk for the pure joy of moving, run when it makes you smile, do anything that gets you up and out. Souls heal when movement is applied.

Just walk away. Debating with intelligent people seldom ever changes either mind. Arguing with stupid people never, ever changes anyone’s mind. Smile, nod, pat the shoulder and then walk into the bar and drink your way past intense stupidity applied directly to your face.

It all ends.
Just do the best you can today and keep going.
The bad in life passes and the good in life passes.
Just enjoy the day, your day, for what it is by being so deeply immersed that you have no room in your head for anything else. And then do that again tomorrow and it will all be fine.
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Comment on Facebook

Thank you everyone for the support of this site and my posts. If you enjoy this writing, you just might enjoy my latest book, a collection of all my most popular writing through the years. Available as an oversized hardback for those of you who love to make notes and as a seven-hour audible I recorded myself. Hope you enjoy it as much as I didn't writing it.

I like what he had to say except to go into the bar and drink yourself under because this is not the way to do it getting down on your knees and praying to our Lord and savior would be what I would do but I do like what he has to say

Anger is a heavy weight on every part of your body. .heart and soul. Get rid of it right depletes your health..sleep and love and compassion. Most of all itis against Gods forgive.

A body in motion stays in motion!!! Stuff is stuff. Don't allow yourself to be lost because you owe anyone anything. You are an amazing person!!! Be true to yourself and love always. 😊

Never underestimate your worth, and never let anyone define your value. Be kind, be compassionate, pay it forward.

Anger is a waste of energy!

Excellent and thought provoking...great sentiments very well expressed...

Shared because it all was true.

Loved these kindness to yourself and others..... ALWAYS...🙏

Please never ever not realize your worth.

That is great! Thanks

What about the sunscreen?

So true 💕

Love this !!

Love it thank you 😀

Luv reading this stuf. Its so so true. 😃😂😅😄

I would give up everything for another day with my daughter! 💔

Yes i know that as much as you move on it aways there you never forget is apart of you


This is very good. Thank you for sharing!

And lucky for you if your loved is next to you!😇


Thanks for Sharing, so True...

You have such insight and ability to express your thoughts. Thank you.

OMG...that is so inspiring and so true!!!!

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1 week ago

Thomas Plummer

We are everywhere, but where we are.

We dream about a perfect life in the future, but never for a second realize our perfect life, your only life, the life that is yours for such a short time, is now, this second, this experience.

We spend a few hours with the kids, but we are mentally worrying about what we need to get done tomorrow at work. Them we find ourselves at work beating ourselves up about not spending more time with our kids.

We destroy a new relationship because we are still angry over the last one that failed 5 years ago.

We go away for a quiet vacation to some place we have dreamed about for years but miss most of it as we sit face down towards a small screen texting people somewhere else, sending selfies in front of buildings we won’t take the time to understand, and never experiencing what is in front of us at the moment.

We become so rigid we believe a pint with a friend late in the evening destroys our fitness routine, that dinner out becomes an ordering nightmare, and that we become terrified that anything we eat, and drink is not perfect. We seek perfection tomorrow at the expense of being alive today.

We refuse to let go of a past we cannot touch, but one we allow to define us today.

We live in constant fear of a tomorrow that never comes, denying ourselves any chance of experiencing today.

Life is being present today.
Life is understanding the power of just getting involved and focused on what is happening now.

Life is focusing your attention on who is sitting with you now, intently listening to that person passing through your life at this very moment, life is draining the absolute essence out of the experience you are in at this minute; life is touching the moment you are in, one that will never be repeated, but is yours now if you just open your eyes and be aware of who you are, who you are with and where you are.

Life is simple: just be where you are, when you are, and be nowhere else until you are somewhere else.
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Comment on Facebook

Thank you everyone for the support of this site and my posts. If you enjoy this writing, you just might enjoy my latest book, a collection of all my best writing through the years. Available as an oversized hardback for those of you who love to make notes and as a seven-hour audible I recorded myself. Hope you enjoy it as much as I didn't writing it.

As an old priest once said ‘ yesterday’s history, tomorrow’s a mystery and today is a gift, that’s why it’s called the present 💝 ‘.

Brilliant words and all true

Yesterday is history Tomorows a mystery. All we have is the present. The now. The gift of life. Enjoy your present Reggie Bernardo. Enjoy your day my friend.

So true Thom, but so damn hard to do!

Perfect words of wisdom... ❤️

Everybody needs to read this. Every word is so true

Love this man 🤗

Thomas.. old chap. Ure a very wise man

Thank you! So right on👍❤️

Thank you for posting 🙏 this helps focused. 💜🌼🌸🌹🍀🌱

Agree now listen to this advice and use it in your life . Because I intend to. ☺

I know that my life right now is perfect. I am grateful every day but also realize that nothing lasts forever.

Thank you

Very well said and very inspiring message. Thank you for sharing your wonderful thoughts😊😍😇

In the moment is the place to be. It takes a lot of focus and intention.

Words of wisdom ❤️ I’m reading a great book all about living in the now... such a great read basically what you’ve just said

Plummer seems to say that the difference between sorrow and repentance is a good life well lived for others rather than self. I agree.

Absolutely!tomorrow may never come we make our plans but god leads the way!!!!

We can all take something from this, I know I can!

Absolutely fantastic read that I can identify with a lot in this I've tortured myself silly about immaterial things that don't matter and not focused on the real good stuff that happens in my everyday life so very pertinent to me..

Enjoy life as much as possible.

...Don’t seek perfection of tomorrow at the expense of being alive today... wow! That’s powerful! Life is short sometimes too short sadly. I plan to live in every moment from here on ❤️

Wish we could practice what we preach ❤️

Thank you to the point

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2 weeks ago

Thomas Plummer

Struggling in life isn’t noble.

If your business isn’t working, then you aren’t running it effectively.

If your life isn’t working, the struggle is always because we refuse to deal with the issues that are destroying us. Failed relationships, troubled children or the parents from hell all exist because we deny instead of face the issues that slowly take us down.

We live in pain over time often believing that this struggle will lead to something brilliant somewhere in the future, but the reality for most people is that the struggle exists because we simply aren’t effective in business or life.

Too many people become defined by their endless struggle using the, “woe is me” approach to life. “If you only knew how hard I have it and how tough my life is,” they mumble, head down and secretly taking pride in their inability to take responsibility for their own mess of a life.

If you are buried by what seems to be an endless struggle, then change your behavior.
When what you are doing isn’t working, then stop doing it and move on to something that gives you a chance. Change your behavior and you can change the outcome of your life.

Being broke, being miserable and struggling year after endless year chasing a dream you are no closer to achieving than the day you started is nothing to be proud of in life.

The struggle will end when your life begins… but only you can take the first step to change.
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Comment on Facebook

well said but sometimes it's not that easy


Perfect timing 💪

Wise words

Well put !!!

YESS 😊❤️❤️

Not easy


Very true

Boom! 💪🏻👌👍


Tom on Tom crime ain’t no thang.

So true

With out Jesus in your life you just won't make it...Satan rules the world...

That's so true I've never really had money problems it a thinking problem.planning problems.its not that easy for so many and being born on third base helps inheritance of wealh and property, education all play a part too .some people that have nothing have nothing to lose and that is comforting in itself.success is your children doing a little better then you .that helps me .

Well said


All true

Good post👍🏻😘

These words couldn’t have come at a more meaningful time Thomas Plummer. Your thoughts are ALWAYS so raw and real. This is all truth. Thank you so much ❤️

Amen to that

Spot on 👌

You should write a book.."One fits all!"

Amen 🙏


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