How Does Thomas Plummer Help Your Business?

Prepare To Get Uncomfortable

If you’re looking for sugar-coated sweet talk, you’ve come to the wrong place.  Thomas Plummer’s reputation and worldwide following is built on 3 principles:

  • Get to the heart of the issue – fast – without sentimentality or drama;
  • Speak the brutal truth of the situation;
  • Chart a step-by-step process for improvement.

These 3 principles form the core of Thomas’ work and have helped clients, large and small,  successfully navigate significant disruption, change and competition.

As a trusted advisor to fitness professionals, Thomas Plummer is without peer.  A featured presenter at 20+ workshop events each year worldwide, 10 published books and widely followed Facebook and blog posts catalog a deep understanding of what works in the fitness business, what doesn’t work and what is coming next.

Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming.

Nearly every fitness industry leader and innovator, past and present, has met with Thomas Plummer.  Not one to be content with past successes, Thomas continues to attract and develop club operators through the United States, Australia, Brazil, China, Eastern Europe, Latin America and the United Kingdom.

Stay current with Thomas Plummer and start running a better, more profitable business today.



woman fitness club owner


I came to learn more about marketing and sales and have learned a lot.




woman fitness club owner
I came to learn more about marketing and sales and have learned a lot.
man fitness club owner


I'm looking to grow personally and professionally




man fitness club owner
I'm looking to grow personally and professionally
man fitness club owner


Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.




man fitness club owner
Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.

2 Day Workshops for 2019


Author of 10 books. You can load up on Thom’s stuff here

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Speaking Events

See Thom Live

NFBA – The Business of Fitness – Chicago, IL
9:00 am - 6:00 pm
Hyatt Rosemont 6350 N. River Road Rosemont, IL 60018
This two day workshop is about running a financially successful
NFBA – The Business of Fitness – Baltimore, MD
9:00 am - 6:00 pm
Sheraton Baltimore Inner Harbor Hotel 300 South Charles Street Baltimore, MD 21201
NFBA – The Business of Fitness – Stamford, CT
9:00 am - 6:00 pm
Sheraton Stamford Hotel 700 E. Main Street Stamford, CT 06901
NFBA – Customer Service Seminar – Providence, RI
9:00 am - 6:00 pm
5 Avenue of the Arts Providence, RI 02903
NFBA – The Business of Fitness – Long Beach, CA
9:00 am - 6:00 pm
Long Beach Hyatt Regency 200 S. Pine Avenue Long Beach, CA 90802

Stay Current With Thomas Plummer

Thom's Facebook Posts

6 days ago

Thomas Plummer

Every day older is a day harder in the fitness world

The workouts you do today determine who you will be tomorrow.

If you are fat, miserable and a physical wreck in the making today, but do nothing about it, why would you think it would be easier out there some mystical day in the future when you now “get it” and are ready to go?

One of the tougher questions in life to ask yourself is, “If you aren’t happy with your body today, where will you be tomorrow?” Everyday older is a day harder in the fitness world.

Look at people slightly older than you are.

If they struggle with their weight, their health and their ability to just move, all that just didn’t happen overnight.

We don’t go to bed a perfect specimen and then, “Poof” like magic, we wake up a fitness disaster modeling for the “before” pictures at your local gym.

Destroying your body isn’t a quick and easy thing to do.
It takes years of dedicated abuse to send you to the edge of no return.

One, slow, misspent, bad eating, no moving, butt on the couch, day at a time, done year-after-year until you become the very thing you swore would never happen to you… the couch hog complete with the too small tee shirt covering too little of too much of you stuffed in pizza stained sweatpants purchased three sizes too big but now perfectly form fitting for the new enlarged you.

Workouts today are for tomorrow.

We lay the foundation for future health one workout at a time.

Looking better today is a driver to get moving, but imagining who you want to be as an older, healthier and so much fitter you is what real fitness is all about.

Every day you make a choice to move.

Every day that little bit of fitness today builds the person you so need to be out there in the future.

But you had to start, and today might be as good as a day as you will ever find to change your life.
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Comment on Facebook

Timely post for me... Thank You!!

Timely post for me too

How very true is this. I see people my age, friends, family and strangers and wonder how they haven’t had a heart attack or stroke. Sadly they are their own worst enemy

Great post 🙌🏻 I always tell those doubters that knock me for going to the gym religiously for the past 20 years ..... I’m training my body for old age 😉 I see the ailments of those around me linked to alcohol and bad eating and I refuse to become that!!

Unfitness is not an option for physical independence and later quality of life



Love the post. Thomas Plummer how do ya post before and after pics with content that is aimed to help or encourage others, let them feel that you underdrdnd the struggle and that the before and after took a yr to do In a world of people wanting quick fixes and “man that is easy for you “ your a trainer Thx

Perfectly timed post 🙌🏼

right in the money ! perfect timing

Really good...


Agree with all that

Julie Anne Genest

Michelle Lake

Gillian Gunda 🤣

2 weeks ago

Thomas Plummer

The hardest client to have is the one who refuses to take responsibility for his own life.

The hardest friend to ever have is the one who quietly sabotages everything you are doing because he is jealous of your attempt to move forward in life.

The hardest relative in life is the one that insists on killing herself through bad life choices and there is nothing you can do but watch.

The hardest spouse is the one who demands you live his/her dream and give up yours.

The hardest kid is the one that is just like you and you know how the story is going to end.

The hardest job is the one where you stay in the shower too long avoiding getting there at all.

The hardest decisions are usually the ones we ignore hoping they go away, yet those are the ones that need to be dealt with today if you want a better life.

The pattern here is that the hardest things in life are sometimes out of our control and there is nothing we can do, but there are others we can control.

Knowing the difference is a powerful part of who you will be in the future.

If you can control it; own it and change it now.

If you can't control it; walk away and let it be.

You can't change the client.
You can't change the friend.
You can own your own life if you are willing to own the hard decisions that define the quality of your life.
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Comment on Facebook

Amen ..well written need to copy & post .!!!! Well done ✅

Can truly relate to all of this

Wow, that was amazing to read and helps everyone to recognize all of this! Thx again 😊

Love his wisdom x

Thanks. Think I needed that. 💜

I Saved This One ... Thanks...


So true .

Love it




Powerful words




Lisa Jennifer Collins

3 weeks ago

Thomas Plummer

You will fail, you will survive, and you will get up off the floor and go on.

Why do you think you are any different than the rest of us?

We all get humbled, we all fail to spectacular degrees and we then learn, or we fade into the permanent loser category populated by those people who just can’t believe they weren’t perfect every day of their lives and lived obsessed by events now far in their pasts.

You will fail, and you will learn that you need those failures.

No, you are not the first person who ever lost a marriage, crashed a business, lost money, picked a bad friend, got hurt by someone you trusted, or got walked to the door from a job you might have liked. Crazy crap happens to good people just like you every single day and there is no exception to that rule anywhere on the planet.

It does not matter how you got to today.
It only matters what you are going to do today… and then tomorrow, and then again the next day.

Failures are just life temporarily correcting a brief moment of happiness and resetting your confidence. Failures are not who you are, but what you experienced.

But failures are so yesterday.
We stumble, we lose and then we get up, figure out we are still alive, shake our heads and then embrace the best of who we are today and not give a single damn about who we were yesterday.

Without failures in life you would be boring. All the great bar stories usually come from someone who has had his butt handed to him by a sometimes cruel universe. No one wants to hear about your successes, but everyone loves stories that prove you are just like us; missteps, failures, screwups and the rest.

Get over yourself and get on with yourself.

Say goodbye to yesterday and give yourself a chance to live today.

We all fail, often in ways that set the world on fire, but all that does is prove you are human, not perfect, and wonderfully on track for a life that just needs to be lived today.
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Comment on Facebook

This is such a good reminder to keep moving forward. I do appreciate reflecting back on where I came from and who I’ve become today but now its only to feel tremendous gratitude for where I’m at. Once upon a time, long long ago, I let those failures, mishaps and heartache hold me down. Not for long but longer than I’m proud of 🤷🏻‍♀️ now.... it’s just kick ass every dang day and enjoy the ride ❤️ thank you for always sharing such wise words to encourage those around you!!

Thank you needed to read this today thank you 🙏

I needed this today thank u 😊💜

Thank you ❤

Oh July,I love this!x

Thanks so true!!

Thank you

Love this Mel 💕💕 xxx

I'll add one thing, since God is Sovereign and knows all things; failures and set backs in life are all part of growing in us our need of Jesus Christ so that when our strength is not enough the Holy Spirit is in us helping us continue to be Christlike in all our responses to what life brings us!🥰

Very true words

Amen.....well said

If everyone tried to live effortlessly we would be happier. Mistakes happen, dealing with them is part of life.

So well said 🙏🏻

Definitely agree ! Every time this happens I think I learned from my mistakes 👍😊


Oh I need it to read This today.... it is heaven send


Boom! True story!

Ginola Spurs

I need it this 💕

Real life .

A.S.T.U.T.E. 👍

And dont be afraid to fail!

Caroline Kilpatrick

Crnjo Xiomara

1 month ago

Thomas Plummer

The better you get, the more the world hates you.

You work hard, gather some success, maybe find yourself standing in front of a few hundred people someday giving a presentation it has taken you years to have the information and courage to prepare, or maybe you write an article it has taken you a decade of experience to be able to write, then you wait for encouragement you so richly deserve.

Instead, the haters of all things good they can’t do themselves now appear.

The number of critics, doubters, naysayers and plain haters is in direct proportion to whatever success you achieve.

Pull yourself up the ladder and there will always be people clinging to your ankles doing everything in their power to make sure you are put in your place.

Haters are simple to understand.

Haters can’t do it themselves, but they hate that you can.

Your success fuels their inadequacy and self-doubt, and you will be punished for making them face their own failures.

You used to be one of them, a common person on your way up, but you changed, sought success, and found your way to the top… and you have no idea how many of those left behind will do everything in their power to destroy that success.

There is only one strategy that works with haters.

Simply enjoy your success.

Simply laugh at the fact that the guy who called you out is still living in his mama’s basement.

Don’t argue, don’t posture, don’t take it personally when the haters arrive.

The more criticism you receive, the more you have achieved, and the perfect way to fight back is to simply go forward and enjoy every second of your new path.

The better you get, the more they hate, but a nice glass with a few friends that, “get you,” an inward smile as you personally savor what it took to get it done, and the knowing thought that few others ever even attempt to start what you finished is the reward, and that is enough.
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Comment on Facebook

Wow, this is beyond perfect and so true!! Thank you so much for sharing these wise words 👏🏼

Perfectly said👍😊and it all makes sense. This came at a great time for me! Thank you 😊

Thomas this reminds me of Mother Theresa’s Anyway prayer. Thanking you

Absolutely spot on🙌🏼

Summarizing...fight to do your best and be your best = good things happen!

Cannot believe how timely this is- haters are way too close to home.

Well isn’t that the truth!!!


Steve Marquette


Andrew Biello

Jaime Wainwright feels 🙌

1 month ago

Thomas Plummer

I just don’t have the energy to be angry all the time.

Going through life pissed off at the world must just drain every ounce of juice out of your soul.

Coffee kid is slow, and you grumble.

Guy cuts you off on the way to work and you rage.

Kid is making you late for work and you drop him off with a scowl and not one word of love.

Spouse has a different opinion and you are mad all day.

And don’t even bring up politics, which makes you boil over like a defective tea kettle.

Carrying that low-grade, simmering anger all day takes too much work and I am just too lazy to spend my entire day finding ways to upset myself.

But I do admire those out there who can take a most minor thing in life scenario, such as our poor, underpaid kid trying to get you coffee, but gets it on the counter a minute later than you wanted it to be, and make this brief encounter something that still makes you grumpy hours later.

That is a real-life skill there, to be able to let something so small and meaningless ruin your entire morning.

Where does one find the energy for that type of super grumpiness?

Does it take a special diet, maybe an AngryKeto concept, that gives you the strength to be petty, miserable and a major lump of grump for an entire day?

Much easier to smile and let the day pass as it is.
Takes less work to breathe, slow down and just let it be.

I know this approach doesn’t get you that adrenaline rush you have when the entire world has to get out of your grumpy butt way, but I am at peace being slow and not really caring much about what you think anyway.

Live dangerously today by just being that person who smiles, lets life flow over you, and has a smile and an extra tip for even that kid who is just trying to get through his own miserable day at that coffee shop.

My life is good today… and even you, the poster child for grump butt, can’t ruin it.
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Comment on Facebook

So perfectly written 😁😁

Sandra Masterson

Toni x

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