How Does Thomas Plummer Help Your Business?

Prepare To Get Uncomfortable

If you’re looking for sugar-coated sweet talk, you’ve come to the wrong place.  Thomas Plummer’s reputation and worldwide following is built on 3 principles:

  • Get to the heart of the issue – fast – without sentimentality or drama;
  • Speak the brutal truth of the situation;
  • Chart a step-by-step process for improvement.

These 3 principles form the core of Thomas’ work and have helped clients, large and small,  successfully navigate significant disruption, change and competition.

As a trusted advisor to fitness professionals, Thomas Plummer is without peer.  A featured presenter at 20+ workshop events each year worldwide, 10 published books and widely followed Facebook and blog posts catalog a deep understanding of what works in the fitness business, what doesn’t work and what is coming next.

Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming.

Nearly every fitness industry leader and innovator, past and present, has met with Thomas Plummer.  Not one to be content with past successes, Thomas continues to attract and develop club operators through the United States, Australia, Brazil, China, Eastern Europe, Latin America and the United Kingdom.

Stay current with Thomas Plummer and start running a better, more profitable business today.



woman fitness club owner


I came to learn more about marketing and sales and have learned a lot.




woman fitness club owner
I came to learn more about marketing and sales and have learned a lot.
man fitness club owner


I'm looking to grow personally and professionally




man fitness club owner
I'm looking to grow personally and professionally
man fitness club owner


Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.




man fitness club owner
Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.

Over 20 Workshops in 2018


Author of 10 books. You can load up on Thom’s stuff here

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Speaking Events

See Thom Live

NFBA Business of Fitness Workshop- Chicago, IL
9:00 am - 5:00 pm
Hyatt Rosemont, 6350 N. River Rd. Rosemont, IL 60018
Hey Chicago! We’ll have a hot time and you’ll get
NFBA Business of Fitness Workshop – Stamford, CT
9:00 am - 5:00 pm
Sheraton Stamford Hotel, 700 E. Main St. Stamford, CT 06901
NFBA Business of Fitness Workshop – Long Beach, CA
9:00 am - 5:00 pm
Hyatt Regency Long Beach, 200 S. Pine Ave. Long Beach, CA 90802
NFBA Master Class – Start Up School – Baltimore
9:00 am - 6:00 pm
Pier 5 Hotel, 711 Eastern Ave, Baltimore, MD 21202

Stay Current With Thomas Plummer

Thom's Facebook Posts

20 hours ago

Thomas Plummer

It must be hard to be right all the time?

Life must be tough when you are so right no one else has a chance to be heard?

Must be hard to be so perfect that you can’t even stand to let a post on social media go by without your righteous words arguing even the smallest details?

And no one knows the pain you must live in when you are forced to condemn beyond salvation anyone who slips in life, fails a little or just plain makes a mistake because you believe you never have been wrong for even a day.

Must be difficult when no one understands you…when you talk about mindset, life goals and discipline, especially when they challenge you because you have done nothing, created nothing and achieved nothing? I mean how can they not see the work you put into this two-minute video recorded from the mirror of your car and talking about the huge success you have had during your three-year career?

Must be tough to live with your frustrations with your kids and spouse knowing that none of them can ever live up to your perfection in all things? Yes, your kid is 8 and should be on the path to a major league contract by now if his coach would only listen to you, and how dare your spouse have his or her own dreams that doesn’t make you the center of the universe?

Must drive you crazy that everyone else is wrong about politics, religion, their food, their approach to getting in shape and their lifestyle? How can you live knowing that if everyone only listened to you the world would be perfect too, because you have the answers to everything and the opinion to back it up?

Must be so tough to live being absolutely right about everything to the point no one can stand your company past one pint and your family is so much happier when you are at work and your staff is so much happier when you aren’t?

Must be tough to be you?
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Comment on Facebook

Hi everyone. If you like this post and would like to read more of this type of writing please consider my new book. Written for you, and to you, about how we live our lives and your search to be the best you can be in life.

Don't mean to curse BUT I have to------"Damn You Are Good". You know so much about people. Thank you for sharing your knowledge 👍🏼

Yep it must be tough being that person! And they end up alone

Maybe someone needs to come off of his or her high Horse!!! 🤔

His/her life must suck!!😫

Was married to someone like this🤷🏻‍♀️😔sad for them!



Fabulous post !!! 🤗

Ramona Komlosi

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4 days ago

Thomas Plummer

Stress is you getting punished for not dealing with the crap in your life.

Most stress is self-inflicted.

Most stress is you avoiding the hard issues in life that compound over time leaving you wide awake at 3:00 in the morning, slightly drunk form trying to drink your way stress free and staring at the fan on the ceiling.

Stress is the universe’s way of telling you to deal with everything you fear and avoid most in your life. When stress is not dealt with, you lose a lot of the best of who you could be. Stress drains your soul, can make you ill, and eventually crushes your ability to even function on a daily basis.

How many years can you go avoiding the inevitable divorce, the messed-up kid, the broken relationship family or the bad job that leaves you drained and miserable day-after-day?

The longer you avoid your problems, the greater the stress and the less life you have.

Most of us know what we have to do in life to be happy, be safe and be productive.
Stress comes when you know what to do; but will do anything to avoid what needs to be done.

Most stress is just you unwilling to stand up and deal with the messes of your own life, most of which we create for ourselves through this avoidance of what is hurting us the most.

Yes, sometimes the outcome of facing your stressors is temporary misery on a stick, but your physical health, mental health and happiness all depends on facing what drives you crazy.

Stress free is just another way of saying you are accepting personal responsibility for who you are, and how you feel every day, and that you are willing to stare down all the madness we all face and fight every day we are alive.

If the weight of too much stress bearing down on your soul is winning, fight back, take action, and deal with the things that just have to be faced. Carrying stress is not a sign of personal strength. Fighting back against stress is a sign of personal growth….and your life can be yours again.
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Comment on Facebook

Agree with somewhat, but much stress is from dealing with issues you have no control over!

Never put off till tomorrow what needs to be done today. Procrastinating Causes the stress.

Stress is having a manager who changes the schedule, then texts you wanting to know when you'll be there an hour before her last schedule posted.

Well said!!! Absolutely effects you physically and mentally! Listen to these words 👍

Well said...and when stress is caused by circumstances beyond your control...its called not Accepting the way things are or difficult.

Stress is deliberately afflicted by most employers.

Thanks Tom for helping me to identify what I need to do to get unstressed

Great post!!! Wish I had realized this years ago. Thanks for sharing

Absolutely right!

Sometimes stress is inflicted on you. I stayed too long.

You have no idea how close to home this hits. I’m reposting with my own reveal. Thank you, Thom. 🙏🏼💙

Best not to get stressed about anything let it flow over the top of you

Thank you I could have wrote the first paragraph myself ! Time for me to step up! No more pity party's for me !x

Such wisdom in this post. Thank you for sharing.

Great post Thom! So, so true

Thank you for this timely post!

Practicing Mindfulness works wonders!

That's a good word right there!

You are dead right Thomas!

It gives me a headache

Stres is a horrible feeling.

Absolutely brilliant!

Spot on 💯👍


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6 days ago

Thomas Plummer

We overthink life too much and do too little.

We analyze, become paralyzed and end up terrorized of our own thoughts.

Today, just do.

Don’t think today, just live.

Take a walk, hold a hand, kiss a child and just breathe.

Watch a sport, drink a pint, eat a cookie and snuggle.

Read outside, stare at the water, say you are sorry for being so lost in your own head and just for once, just today, give up the analysis paralysis you trap yourself in and embrace the simple thrill of just living intently doing not much of anything with someone you love.

We listen to the supposedly motivators of life, who scream that every minute you have to live on fire and with a burning intensity… and they are wrong.

Perhaps you need to apply that same intensity to doing nothing but letting your soul rest today.

Today you can have it all by doing nothing at all.

Find some personal magic today, the kind that comes from the power of being absolutely worthless and loving every minute of it.

No thinking today, just being, doing, living and sighing that maybe your life is perfect if you just learn to breathe now and then.
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Comment on Facebook

Hi everyone. If you like this post and would like to read more of this type of writing please consider my new book. Written for you, and to you, about how we live our lives and your search to be the best you can be in life.

Excellent and well said. Thanks, I needed to hear this today.

More open your eyes see what's around you always around you through the good and bad family friends neighbours friends distant friends don't matter someone always there has your back just let them know they have

Fantastic. Feeling relaxed just reading this post. X

So true. We think we always have to be doing something or going someplace to fulfil our life - not true 😀

I've been doing just that in the mountains for 3 weeks. My soul is at peace.

Well said! Just live the now enjoy the moment and breath!

Life is short lick the bowl

Alexis Gough. Thought of you after seeing your post tonight xxx

I'm doing nothing but staring at the water these days... well....actually between painting, glazing, cleaning and taxes. But such a mice way to take a break

I wish i could switch off but that's not me. I have to be busy. I'd love to be one of those people who just laze around and enjoy it. If only 💖

I really enjoy your wisdom,, well said, thank you!

We went kayaking on the Stillwater today. A very enjoyable trip! So peaceful and relaxing!

Woke up feeling exactly this, this morning Today, don't over think , just do.

I just had a break....and that's exactly what I doing...nothing, not thinking.....

Amen to that one sweetheart.

I am trying!!!!!!👍

Not that simple tho

Just what I needed to read thankyou

True I totally agree. I being doing that lately for myself.

thanks I needed that

I do that a little bit every day 🙂

Well said amen

Jo Panter I love this xx

Great advise.

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2 weeks ago

Thomas Plummer

How you live is who you are.
What we see is what we believe.
It doesn’t matter much what you say, we really only notice how you act.

You don’t need to posture on what you believe in life.
We can simply watch you and know if you are kind, professional, truthful and a decent human being. Words are meaningless when your actions cancel everything you say.

You want respect in your career, then act like a professional in everything you.
How you dress, speak, act and behave is your brand.
Easy for you to believe you are one of the best ever when all you do is talk about it.

Want a better relationship? Stop talking about what you are going to do to improve things and just do everything you can to do things. One small act of caring goes so much further than an hour of useless dialogue that does nothing but make you feel better about yourself.

Take the kids out for ice cream and spend the entire time trying to check your phone and the kids will understand you for what you are; a worthless parent who won’t put down the damn phone for over 10 minutes and listen to them.
Easy to tell everyone you spent a few hours at the park with the kids; much harder to actually be there and do it and be present in your own life.

The world is tired of talk.
What we need is you living the talk not just talking the talk.
If you believe you have values, then live by each one.
If you believe you are the best at what you do, then demonstrate it every day through action.

The world is in dire need of people who live, and yes, I mean live, at a higher standard.
Tired of the talk….so, so tired of all the talk.

How about showing us who you really are and live up to those standards you tell everyone you have and let us judge for ourselves if you really are the person you tell us you are.
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Comment on Facebook

Kind of corny. I know some people who show what they are by their words not their actions. Their actions are and seem honorable and unselfish but I don't like them because of what they say

I just got back in school, the papers, will start again Monday, morning. My goal is to get my Bachelors, in science, and Justice, studies, and it lead me, where I can best serve, man kind. I am safe, and blessed, above many. My cup runneth over, may the overflow, flow where it is needed the most, be it what it may.

This is so very true, actions speak louder than words sometimes!!!!!

So true and well said!

Oh my, yes!

Thank you

So very true!

Love this Meds... Best regards!!

Must read. Well said.

Well stated!

So true ppl can talk the talk but not walk the walk

I agree!


I like the word...but its not our place to judge.....that job is filled by our Lord, our Father,...GOD!

Goddamn my friend you nailed it.

Some of those ppl who arent "present" as u call it may b battling bigger demons that u cannot comprehend....nd probably lucky to hav made it as far as the park....but i do like ur poem/limerick/analogy...but still...u just never know


Is there a book by Thomas Plummer with a compilation of posts like this one? I looked on Amazon but only seemed to find books on training. TIA

This is so true 👍

Think I'll take a leaf out of your book from now on


Good stuff

Amen .


So true mike

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2 weeks ago

Thomas Plummer

You will fail, you will survive, and you will get up off the floor and go on.

Why do you think you are any different than the rest of us?

We all get humbled, we all fail to spectacular degrees and we then learn, or we fade into the permanent loser category populated by those people who just can’t believe they weren’t perfect every day of their lives and live obsessed by events now far in their pasts.

You will fail, and you will learn that you need those failures.

No, you are not the first person who ever lost a marriage, crashed a business, lost money, picked a bad friend, got hurt by someone you trusted, or got walked to the door from a job you might have liked. Crazy crap happens to good people just like you every single day and there is no exception to that rule anywhere on the planet.

It does not matter how you got to today.
It only matters what you are going to do today… and then tomorrow, and then again the next day.

Failures are just life temporarily correcting a brief moment of happiness and resetting your confidence. Failures are not who you are, but what you experienced.

But failures are so yesterday.
We stumble, we lose and then we get up, figure out we are still alive, shake our heads and then embrace the best of who we are today and not give a single damn about who we were yesterday.

Without failures in life you would be boring. All the great bar stories usually come from someone who has had his butt handed to him by a sometimes cruel universe. No one wants to hear about your successes, but everyone loves stories that prove you are just like us; missteps, failures, screwups and the rest.

Get over yourself and get on with yourself.

Say goodbye to yesterday and give yourself a chance to live today.

We all fail, often in ways that set the world on fire, but all that does is prove you are human, not perfect, and wonderfully on track for a life that just needs to be lived today.
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Comment on Facebook

If you really enjoy this post, you might love my new book. The new book was written for you, and your life, and all the good times and bad it takes to be you. Over 40 years of life and wisdom from on the road with so many people who have shared all the good and the bad through the years. Thank you as always for the support and I hope you like the new read, or audible too, and yes, I did record it myself.

Just wanna say thanks Thomas, for sharing all this. Just want to let you know it does make a difference. Thx once again

You would have made a great classical Stoic. Love your stuff! Keep it coming.

Heidi, just in case you need to read this 😘

Love that cuz,thanks for posting that!

"Ever tried ever failed, no matter, try again, fail again,fail better" Samuel Beckett!

Love this, great reminder, get off the pity pot

"Get over yourself and get on with yourself".......Love it!

Brilliant. Accurate. Truth articulated. Honest.

Read it to the end very well said amen

Absolutely true. I love this. Life goes on, we must adjust❤️❤️😘👍

I have been knocked down, experienced sadness and failure. But every time I do I always pick myself up👍😊

Amen! Carpe deum

I love your blogs etcx

Thank you.

Love it so true


Great food for thought.



Real talk!!✔🙋🌻

Get over yourself and get on with yourself. Love it 🙂

Amen i live for now xxx

Love it!!

So true

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