How Does Thomas Plummer Help Your Business?

Prepare To Get Uncomfortable

If you’re looking for sugar-coated sweet talk, you’ve come to the wrong place.  Thomas Plummer’s reputation and worldwide following is built on 3 principles:

  • Get to the heart of the issue – fast – without sentimentality or drama;
  • Speak the brutal truth of the situation;
  • Chart a step-by-step process for improvement.

These 3 principles form the core of Thomas’ work and have helped clients, large and small,  successfully navigate significant disruption, change and competition.

As a trusted advisor to fitness professionals, Thomas Plummer is without peer.  A featured presenter at 20+ workshop events each year worldwide, 10 published books and widely followed Facebook and blog posts catalog a deep understanding of what works in the fitness business, what doesn’t work and what is coming next.

Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming.

Nearly every fitness industry leader and innovator, past and present, has met with Thomas Plummer.  Not one to be content with past successes, Thomas continues to attract and develop club operators through the United States, Australia, Brazil, China, Eastern Europe, Latin America and the United Kingdom.

Stay current with Thomas Plummer and start running a better, more profitable business today.



woman fitness club owner


I came to learn more about marketing and sales and have learned a lot.




woman fitness club owner
I came to learn more about marketing and sales and have learned a lot.
man fitness club owner


I'm looking to grow personally and professionally




man fitness club owner
I'm looking to grow personally and professionally
man fitness club owner


Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.




man fitness club owner
Everything is changing so quickly. Instead of being disrupted, I want to be a disrupter.

2 Day Workshops for 2019


Author of 10 books. You can load up on Thom’s stuff here

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Speaking Events

See Thom Live

NFBA – Business of Fitness – Providence, RI
9:00 am - 6:00 pm
Renaissance Hotel - 5 Avenue of the Arts Providence, RI 02903
This two day workshop is about running a financially successful
NFBA – The Business of Fitness – Orlando, FL
9:00 am - 6:00 pm
Orlando Rosen Plaza Hotel 9700 International Drive Orlando, FL 32819
NFBA – The Business of Fitness – St. Louis, MO
9:00 am - 6:00 pm
Chase Park Plaza St. Louis 212 N. Kings Hwy. Blvd. St. Louis, MO 63108
NFBA – The Business of Fitness, Little Rock, AR
9:00 am - 6:00 pm
Marriott Little Rock 3 Statehouse Street Little Rock, AR 72201
NFBA – The Business of Fitness – Chicago, IL
9:00 am - 6:00 pm
Hyatt Rosemont 6350 N. River Road Rosemont, IL 60018

Stay Current With Thomas Plummer

Thom's Facebook Posts

6 days ago

Thomas Plummer

When he was alive, he lived
When he worked, no one worked harder
When he hugged his kids, he loved them as if his life depended on it
When he made love, he was intense and engaged
When he was with friends he loved, he was the friend that earned their love
When he taught what he believed, he believed he could change lives
When he cried, he shed the tears of a man not broken, but touched
When he rested, he rested like the dead of eternity
When he had doubt, he remembered he was the one who could change the world
Then he became...hesitant
The world said moderation
The world said not you
He said no, he said my life is all in, or it is no life at all
And then again, he understood that when you are alive, you must live.
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Comment on Facebook

Very profound!


Well said and beautiful. Words we should all live by

Y E S!!!!!!!!!!!!! 👏 ❤️ 💪🏻👌

So true of my late hubby x



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7 days ago

Thomas Plummer

Days like this, like your day today, are the days that define your life.

What do you see in your life today?
What is it today that makes you think, laugh or love?
Where are you, what are doing and are you truly present in this day in your own life?

There is rain at your window, or maybe snow on the ground, and you might be laboring at yet another day doing the work you should love but have let become routine. This day is one of a limited number of days you will ever have. This day is one given to you to enjoy, understand. and live as no other because there will never be another day like this one.

A life of value is learning to embrace each day, and today is a day that is yours alone to be savored for the rarity it is in life, or will you let this day be wasted believing there will always be a tomorrow, another chance, or a day we are waiting to be special.

We believe only the big days in life are those remembered forever, but looking back, your life was, and will always be, defined by the anonymous days, the quiet days, where we have to choose to either embrace the moments that enter our life when we least expect them, and flow away while we are too busy ignoring the very best we have been given, or do blindly ignore the power of living a single day at a time and waste precious hours, and ruin relationships that should define our lives, all because we can’t find the personal power to focus on what is in front of us now.

The touch of the rain, the hand of your child held for a few lingering seconds, the hug and whispered, “I love you” belong to this day and this day alone because each small moment may be the last of those you will ever find.

Who you are is a thousand days of the smallest things in life that ultimately should be the things we treasure the most in life, yet we fail to understand that where we are is exactly where we should be, and we should be present in our own life.

There will be big days in life. There will be weddings, vacations, new jobs, the birth of a child and the death of those we love, and those days do combine to create our journey.

But the quiet days, the lost days walking slowly down the road holding the hand of someone you love, drinking the quiet pint with a friend you see to seldom, and calling someone to say “I love you and was just thinking of you” are the days that will be your last thoughts and how you are remembered by those who love your forever.
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Comment on Facebook

If you ever travel to Iowa, I would be honored to meet you! Your posts are amazing, thank you! 🙂

It’s very true that today is the day that defines me. To have a thankful heart, to do what is right and always try and be kind. You are a wonderful writer.

Barbara Pokeyy wise words

Truer today than in any other time in my life..

You always make me think about my life and where I am going. You make me examine each day and I try to make the best of each one. Thank you.

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2 weeks ago

Thomas Plummer

If I told you that in a few years you would end up in a wheel chair would you finally admit sitting on the couch all evening is killing you?

If I told you your looks and sexuality are fading decades earlier than they have to would you stop telling me you can’t afford a coach and admit that how you live is aging you faster and harder than you will ever admit?

If I told you that you will be dead by the time your daughter graduates from college, and that you will never see your three grandkids, would you finally stop bragging about how eating bad food never hurt you?

If someone guesses your age at 15 years older than you are, would you then consider maybe just walking for an hour a day and maybe getting some help through a real trainer?

If I told you that by the time you are 50 you will be on 8 different medications, and the quality of your life will diminish, would you finally admit your lifestyle is killing you, but if you start now you might change everything?

When you can’t pick up your granddaughter because you are too fat and only 45, would you admit that saying an insanely stupid thing, such as, “I don’t need a professional coach, I burn up the same calories each week avoiding fitness as I would going to a gym” is going to cost you the best years of your life?

Have an older friend or relative dying in the hospital? Ask that person what they would give for health? For one more day in love with their person? For one more Christmas with the family? Would you finally admit that you can control most of how you age and the quality of life you have through fitness?

If you stopped lying to yourself, would you ever admit that you lie in bed at night crying because of how you look, feel and because you already know that how you live and the choice you make to ignore fitness is killing you?

If I told you there is life through fitness, and that you can live to be wonderfully active, alive, healthy and sexy until your very final years, would you listen to me, or is a life of inactivity, no energy, overweight and miserable and a life where you merely watch others live while you can only watch, your dream?

If I told you everyday you make a choice to live, or you make a choice to hurt yourself through a lifestyle where there is a lesser future, and no outcome but a walker, a wheelchair and no quality of life, would you finally realize that what you are doing to yourself is not working?

What if I told you……?
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Comment on Facebook

So very true and on point. I can tell you that at 65 what you do today for self care matters. It matters big time. I love my life because I still can move and enjoy. Go out and love and live.

There is a book I read this summer called “Younger Next Year” by Chris Crowley. There is one for men and one for women. Reading that was a big reason for me to seek out the best ways to take care of me in fitness and diet. It falls in line of everything posted here.

No one believes it will happen to them, only someone else, until it does, then they will tell you they had no choice, there was simply no time between raising a family and working, to take care of themselves. There is always a choice.

Mandy Lynn Jason Fay

Keep moving!! Eat less..move more.

71, and still going strong, have to be, i have a farm to run,

Brutal. And spot on

You could have actually written this for me a few short years ago!! Row Quinn, doesn’t this sound like all the stuff I’ve said to u!

Amen to that!!! And some Somaderm HGH gel will make you feel 30 again... it’s amazing!! 53 feeling 30 again ❤️


Amen! Take care of YOU!


This is so true! It’s a shame for some people it’s to late😔

Even did pt for unused muscles.

Your health is so important! Keep moving. I’ve been sick for a year. Now I start all over one step at a time! Health is so so important!

They wouldn’t listen. 😢


The hardest part about being in the fitness industry is “when you want it for them more than they do” they refuse to see the “Why” We can give them hope....guidance , a hug and more often ..a kick in the ass!!



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